How WhatsApp Make money? All of you must be using the instant messaging app WhatsApp. Anyone can download WhatsApp for free from Apple App Store and Play Store. Have you ever wondered how WhatsApp earns despite being available for free? If you do not know about this, then today we will tell you how WhatsApp earns money. A user named Kanan Bahal told on Twitter that WhatsApp earned Rs 71,191 crore in 2021. But how?
In the beginning, WhatsApp used to earn in this way.
WhatsApp was started in 2009 by Jan Koum and Brian Acton. Initially, WhatsApp was given funding by some people working in Yahoo, after which it gradually became more popular. Any free app can earn money in 3 ways. First advertisement, second by selling database of people and third by app purchase. Each app earns money in different ways. Initially, WhatsApp charged money from people to use the app and thus earned. But when Mark Zuckerberg bought WhatsApp in 2014, he ended the paid system. Then Meta earned money through advertisement based on user data. In 2018, Meta launched WhatsApp for Business (a new app) and now the company earns money in this way. In WhatsApp business, the company charges for sending messages and ads to big companies. The company also charges a separate amount for getting the business verified on WhatsApp. So in this way the company generates its revenue. Today every business wants to connect directly with its customers, WhatsApp has taken advantage of this.
WhatsApp’s global revenue was estimated to be ₹71,191 CRORES in just 2021 🤯
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We use WA for free. How is it making money?
🔸Does it earn by selling our data? OR
🔸It has some other revenue model?
Let’s find out how the Revenue model of WhatsApp (WA) has changed over the years🧵👇
— CA Kanan Bahl (@BahlKanan) April 7, 2023
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Till now many new features have come in WhatsApp
WhatsApp is used by more than 2 billion people worldwide. Meta is continuously working on the app to enhance the user experience and till now many new features have been given to the people. In the coming time, the company is going to provide users with many features like voice note on status, lock on individual chat, option of view once in voice note etc.